Bellis Fair’s future focuses on foot traffic under new owner

An ongoing craft truthful. For those who haven’t been inside Bellingham’s enclosed mall these days, you’re most likely not alone. However the mall’s new house owners have plans to drag you in with various kinds of tenants, plus a wide range of occasions beginning with one themed round Valentine’s Day.

In December, Florida-based 4th Dimension Properties closed on the public sale sale of Bellis Honest in Bellingham after its earlier house owners, Brookfield Property Companions, defaulted on a $77 million mortgage. 

That February 2022 default led to months of uncertainty for tenants and customers. Would Bellingham nonetheless have a retail middle at its 1988 classic mall as soon as new house owners have been discovered? And is there a job for malls — “Stranger Issues” nostalgia apart — as retail exercise is now vibrant downtown, lengthy after giant shops that have been as soon as downtown moved to the mall 35 years in the past?

It’s clear 4th Dimension’s Felix Reznick would say sure. Reznick’s agency paid $44 million for the 536,354-square-foot mall and extra land, including it to the corporate’s portfolio of a minimum of two dozen malls that, except the property at One Bellis Honest Parkway in Bellingham, lie east of a line that runs by way of Texas.   

Whereas the acquisition doesn’t embrace the Goal, Kohl’s or JCPenney shops — they’ve completely different house owners — it’s plenty of sq. footage to maintain crammed. 

That problem was apparent once I walked the inside of the mall early within the afternoon of Sunday, Jan. 22. I counted 41 empty storefronts scattered all through the halls and meals court docket. Analyzing the official mall map the following day, I noticed 37 marked empty and 69 occupied, together with areas not opening onto the mall’s inside. 

However whatever the precise quantity unoccupied — the web map might not have been updated, or I’ll have miscounted as a result of Cinnabon-scent distraction — that’s nonetheless a minimum of a 3rd of the storefronts vacant.

Even so, it displays an enchancment. A report launched by Ryan A. Martin, co-owner of Pacific Continental Realty in Bellingham, discovered the full emptiness charge at Bellis Honest dropped from 12.2% within the third quarter of 2022 to 11.4% within the fourth. That’s based mostly on sq. footage, not seen storefronts. Martin’s math does embrace the individually owned Kohl’s, Goal and JCPenney area within the mall whole. 

Reznick pegged occupancy of his 4th Dimension’s portion at “almost 80 p.c in relation to sq. footage. I feel with a few the others we’re engaged on, we’ll go into the low eighties,” he stated.

Martin expects the mall emptiness charge to maintain falling in 2023 because of 4th Dimension’s efforts. “I might count on them to maintain attracting new tenants,” Martin stated. “Anytime you might have an proprietor who’s actually hands-on, it’s going to assist.”


Bellis Honest mall was bought at public sale for $44 million after its earlier house owners defaulted on a $77 million mortgage. Three anchor shops — Goal, Kohl’s and JCPenney — are individually owned.

(Hailey Hoffman/Cascadia Every day Information)

For these questioning in regards to the larger regional mall image, Bellingham’s state of affairs differs from close by and really freeway-visible Cascade Mall in Burlington. First, Cascade Mall is actually lifeless inside: in accordance with its web site, the inside mall was completely closed in June 2020 after a short lived pandemic closure started that March. 

Second, Bellis Honest appears to draw extra cross-border shoppers. “It’s at all times been Canadian greenback, Canadian shopper dependent,” Martin stated.

Earlier than the public sale sale, Bellis Honest already had what could be thought of nontraditional retail tenants. Along with outlets, Bellingham MakerSpace, Whatcom Wrestling Academy, Whatcom Intergenerational Excessive College and Cascade Motorbike Security name the mall dwelling. Bellingham Public Faculties’ cosmetology program makes use of a spot, and a Bellingham Public Library department is deliberate. 

Proprietor Reznick stated there’s no excellent tenant combine that interprets throughout properties or communities. “We’re very open to attempting new issues,” he stated “New, completely different makes use of entice a distinct sort of purchaser, which we like.”

In different malls, he stated they’ve included a radio station, dance studios and a big leisure idea that took over a 126,000-square-foot area. In Bellingham, he’d been speaking with “a big clothes model that’s hopefully going to come back in, and in any other case we’re reaching out to a few of the locals [downtown] for a second location within the mall,” he stated.

One new tenant, Craftery Lane, opened in early February and introduced on Fb it’s “combining the thought of craft gala’s with a boutique,” giving a number of craft distributors area within the retailer in addition to offering a spot for craft occasions like lessons.

“I picked the mall principally as a result of the brand new administration was so pretty about being excited for my concept, and serving to me get into my area,” stated Shanna Sampson, proprietor of Millie and Smums, the operator of the Craftery Lane retailer. “They actually made it clear that their aim was extra native folks within the mall and getting extra artistic use areas, occasions, issues past simply typical mall shops.”

Sampson additionally cited the attraction of the ample parking and Bellis Honest’s central location. 

Bellis Fair’s future focuses on foot traffic under new owner  From left, sisters Melissa Bowe, Jessica Tagman and Erika Escareno eat Chipotle Jan. 25 in Bellis Honest’s meals court docket. New house owners purpose to reinvigorate the mall as a group gathering place. (Hailey Hoffman/Cascadia Every day Information)  

New kinds of shops like Craftery Lane seem to align with the broader tenant combine and occasions that Reznick detailed to drive all-important foot site visitors, which he stated additionally helps counter any perceived vacancy. 

The primary of the occasions begins the Thursday earlier than Valentine’s Day. At “selfie stations,” folks will be capable to take pictures, tag and add them. “We’re going to have a few strategies of judging these,” Reznick stated. “And we’re going to have prizes.”

He stated that shall be adopted by an Easter egg hunt. All informed, count on “about six to seven occasions, a minimum of,”  he stated. “It will depend on how properly they do.” Different occasions received’t essentially be tied to holidays, like music and “a rotating artwork gallery.”

Finally, it’s a imaginative and prescient of reinventing the mall because the group gathering place it as soon as was. Solely not one which’s solely tied to buying. 

“I used to go to the mall nearly each different weekend, not simply to buy however to hang around with folks,” Reznick stated. “I feel there’s nonetheless room for that.” 

Industrial actual property dealer Martin stated having Bellis Honest change into extra life-style middle than buying middle would draw his curiosity. 

“Retail in 2023 isn’t nearly going and shopping for a widget, except you want it immediately,” he stated. “You want a cause to go there that makes it enjoyable and fascinating and compelling. In any other case, you’re simply going to order it in your telephone.”

Locations & Issues

Antler Baking Firm is doing a Valentine’s Day-themed pop-up because it readies its new retail area for an official spring opening. Situated in entrance of the place the truffles and treats bakery has its business kitchen at 1301 Fraser St., items A105–A106 in Bellingham’s Puget neighborhood, the occasion will happen 12–4 p.m on Sunday, Feb. 12. 

Proprietor Veronica Stendahl stated the pop-up is “the primary occasion within the retail area” and consists of eight native distributors, from Heidi Hull Design jewellery to El Fuego scorching sauce and, after all, Antler itself.

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Frank Catalano’s column seems Wednesdays. E mail: frankcatalano@cascadiadaily.com; Twitter @FrankCatalano.